Original Penguin uses rock star model
Original Penguin has always been famous for combining both classic and modern aesthetics, the traditional with the fashionable, so it comes as no shock that it has chosen a rock star known for his innate fashion sense as the face of its latest campaign.
Tyson Ritter, the front-man of All-American Rejects is well known for taking classic-cut shirts, and accessorizing them with simple fashion elements, giving them his own rock star twist. The result gives him something quite unique, yet unpretentious and creative.
Pablo de Echevverria , the senior vice president for marketing of Perry Ellis, mother company of Original Penguin has stated “he understands the Original Penguin style and wears it well”.
All-American rejects have sold over 10 million records all over the world. Their self-titled debut album in 2002 reached platinum in the US, while they’re second equally successful album Move Along produced the top hits It Ends Tonight and Dirty Little Secret.
