Gio Goi clothing originally came from Manchester, within the rave scene, when the wild warehouse parties were all the rage. So it’s hard to believe with its appeal so centred on the Northern rave scene to see it make it big in America. But Gio Goi have already launched their brand across to the USA, as well as using one of the hottest singers to model its clothing, Rhianna.
Many of the British celebrities adore the Gio Goi brand such as Liam Gallagher, Pete Dohety, and lily Allen to name but a few. But the clothing brand has high hopes to grow even bigger with the American star Rhianna modelling the latest rock ‘n’ roll outfits that Gio Goi are famous for.
Gio Goi have always had their roots firmly in the music scene, which should explain why many musicians and not actors queue up to wear their latest fashion. And with Rhianna joining the Gio Goi team has ensured the press to comment that the clothes label’s stable of fans at the moment seems like “a dream festival line up”.