Gio Goi clothing originally came from Manchester, within the rave scene, when the wild warehouse parties were all the rage. So it’s hard to believe with its appeal so centred on the Northern rave scene to see it make it big in America. But Gio Goi have already launched their brand across to the USA, [...]

Bjorn Borg has had an amazing year, the company’s year net profit had risen with 74.4% to GBP 9.94 million in comparison to last year. For the year ahead, Bjorn Borg is hoping to expand its brand worldwide. It’s hoping to launch flagship stores across the UK and Spain and wants to have more stockists [...]

The new line of Henri-Lloyd summer marine clothing is rapidly becoming one of the most watched-and definitely the most sought after fashion labels in the UK. It has just recently announced that it would be the premiere provider of official technical clothing to the Mercedes GP Petronas Formula One Team. As a very strong supporter [...]

Denim brand G-Star has just released its new advertising campaign starring the actress Liv Tyler. The Ad was taken by the Dutch photographer and director Anton Corbijn for the third time, who is usually famous for his work for bands such as Nirvana and Depeche Mode. The fashion brand G-Star is Dutch and highly successful [...]

Original Penguin has always been famous for combining both classic and modern aesthetics, the traditional with the fashionable, so it comes as no shock that it has chosen a rock star known for his innate fashion sense as the face of its latest campaign. Tyson Ritter, the front-man of All-American Rejects is well known for [...]

Nottingham has recently undergone a Firetrap makeover at the official launch of the Brand’s seventh flagship opening. Shoppers flocked to join in the fun activities happening in and around the store, which kicked off with Trent FM’s Thunder Crew handing out filled Firetrap goodie bags packed to the brim with sweet’s, key rings,  Firetrap clothing [...]

The Farah Brand originally begun in the early 1920′s, but it wasn’t until around 1970′s that the brand reached cult status and became what it is today. The youth of Britain took to the Farah Slack made from Hopsack Canvas to begin with, with its slim cut, sharp tailoring and its stain resistant technology, it [...]