Denim brand G-Star has just released its new advertising campaign starring the actress Liv Tyler. The Ad was taken by the Dutch photographer and director Anton Corbijn for the third time, who is usually famous for his work for bands such as Nirvana and Depeche Mode. The fashion brand G-Star is Dutch and highly successful [...]

Original Penguin has always been famous for combining both classic and modern aesthetics, the traditional with the fashionable, so it comes as no shock that it has chosen a rock star known for his innate fashion sense as the face of its latest campaign. Tyson Ritter, the front-man of All-American Rejects is well known for [...]

Nottingham has recently undergone a Firetrap makeover at the official launch of the Brand’s seventh flagship opening. Shoppers flocked to join in the fun activities happening in and around the store, which kicked off with Trent FM’s Thunder Crew handing out filled Firetrap goodie bags packed to the brim with sweet’s, key rings,  Firetrap clothing [...]

The Farah Brand originally begun in the early 1920′s, but it wasn’t until around 1970′s that the brand reached cult status and became what it is today. The youth of Britain took to the Farah Slack made from Hopsack Canvas to begin with, with its slim cut, sharp tailoring and its stain resistant technology, it [...]

The fashion brand diesel has opened its biggest store in the world in New York City. Despite our current recession that is hitting all areas of retail hard, the Diesel Company introduced a guerrilla marketing campaign, which include street teams, media relations, experimental store events and paid media. Diesels US CEO Steve Birkhold, and Renzo [...]

The latest star to make her foray in to world fashion is Amy Winehouse. The popular singer has just recently teamed up with the British Brand label Fred Perry to create a new kind of women’s wear. Amy has never made it a secret that she is a number one fan of the label – [...]

The founder and management of SuperGroup, the popular fashion retailer which is used by many famous and trendy people such as David Beckham, Kate Moss and Jude Law is set to make around £105 million from floating the business an impressive 25 years after it first started selling on a humble market stall in Cheltenham. [...]