An unlikely partnership between the designers G-Star Raw and Cannondale has been unveiled recently, where both designers have created the Raw Cannondale, a top quality bicycle that serves its owner with some great functions, great design and up to the minute innovation. The item created, named Raw Cannondale, shows off a distinctive Raw design’s signature [...]

Bench have recently been revealed as Official Fashion Partner, and opened a one off opportunity for an aspiring DJ to demonstrate their talents and play a set at the ever popular Parklife festival, all in association with Mixcloud. The winner successfully played on the 12th of June. The prize included all accommodation and the transport [...]

Two exciting things have happened in the world of Gio-Goi this month, the first of which was Gio-Goi live at the Colourfest. If you have ever been to the Colourfest previously then you will know these two things; the first is the tickets are exceptionally hard to get hold of and secondly this event is, [...]

Fred Perry’s grandson has told the public to support Andy Murray to be the next great tennis star. John Perry, who is Fred Perry’s grandson, who was the last British person to win at Wimbledon in 1936, told the press that he felt honoured that the tennis star wore the Perry shirt on the tennis [...]

The Superdry brand just recently opened their latest store in Newquay. On the 27th of May the doors opened in the surf capital, the store is filled to the brim with all their spring/summer collection including swim shorts, tees, and even their new upcoming vintage thrift collections as well as their new orange sewn collections, [...]

Farah was originally founded in the 1920’s in El Paso, Texas. The history of the clothing brand is steeped in unusual history. If you were to meet the old man now he would be sitting in a bar, in the darkest corner, probably wearing his well worn chinos and a rough looking shirt, telling fables [...]

The Maccabee’s have recently been spotted checking out the new spring/summer collection ’10 of FLY53 and according to our research they liked what they saw! Apparently not much was left on the shelves after they had visited the store after stocking themselves up for the season in the sun. They are currently on tour, with [...]

Gio Goi clothing originally came from Manchester, within the rave scene, when the wild warehouse parties were all the rage. So it’s hard to believe with its appeal so centred on the Northern rave scene to see it make it big in America. But Gio Goi have already launched their brand across to the USA, [...]

Bjorn Borg has had an amazing year, the company’s year net profit had risen with 74.4% to GBP 9.94 million in comparison to last year. For the year ahead, Bjorn Borg is hoping to expand its brand worldwide. It’s hoping to launch flagship stores across the UK and Spain and wants to have more stockists [...]

The new line of Henri-Lloyd summer marine clothing is rapidly becoming one of the most watched-and definitely the most sought after fashion labels in the UK. It has just recently announced that it would be the premiere provider of official technical clothing to the Mercedes GP Petronas Formula One Team. As a very strong supporter [...]