Superdry first appeared on the high street in 2003, and have gone on to become one of the most distinctive British labels around. Emerging out of the Cult Clothing brand of the 1980s, Superdry have successfully fused classic vintage Americana style with innovative Japanese design, enabling each outlet to offer a unique range of comfortable and casual clothing, with an emphasis on premium quality.
This stylish solution to everyday clothing has attracted a notable celebrity following in recent years (David Beckham, Jude Law, Kate Moss), prompting Superdry to become something of a wardrobe staple amongst the fashion-forward. The instantly recognisable ‘Osaka’ design t-shirts were one of the most sought after pieces to be found on last year’s high street, and Superdry’s upcoming collections look just as promising.
Superdry utilises classic cuts in order to offer a superior fit in everything from jeans, to shirts or jackets. Having become renowned for their impressive choice of hooded sweat tops, they have continued to develop their signature style throughout an extensive range of clothing items, as well as various accessories.
Superdry are also a brand who have fully embraced the lumberjack trend, incorporating the retro appeal of the classic check design into a good selection of plaid shirts and brushed cotton hooded tops. In addition, Superdry have also paved the way for the resurgence in popularity of other classic items, such as polo shirts and cargo pants.
The exceptional quality found within the Superdry lines of clothing is almost certainly what had made this brand a key contender when it comes to a number of wardrobe essentials, such has stylish leathers and denim basics. With a laidback image offering a look which is effortlessly cool, Superdry are set to continue in building on their reputation as one of the most highly esteemed names on the British high street, as well as their rapidly expanding international popularity.