Superdry Clothing
The British founders of Superdry, inspired by both Japanese culture and American style, came up with a concept in distinctive apparel that combined the two with great panache and rapid success. Their collection of high quality clothing ranges from T-shirts to jackets and from belts to bags, all with the unique appeal of original design, the best quality materials and superior fit and comfort.
When a celebrity such as David Beckham, Jude Law or Kate Moss is photographed looking ultra-cool in a Superdry Osaka T-shirt or classy jacket, it’s always a boost to the image. However, even without the extra publicity the company has made an outstanding name for itself by virtue of the art and craft that go into each of their extensive line of products. Their focus on quality has made Superdry one of the top names in the U.K. fashion industry, and their popularity has gone through the roof this year, helped along by a new concession shop in House of Fraser.
A new item that’s going over very well is the lumberjack shirt – a bit of a contradiction, since most of us think of lumberjack-wear as something super heavy duty and not very chic. Superdry’s lumberjack shirt is so well fitted and so flattering to the wearer, according to many happy customers, that it is quite the fashion rage. Other products creating a stir in the U.K. and in Hollywood are their new ‘Sunbleached’ hoodies and tees, premium dress shirts and Checkov and Beatnik shorts.
The company has done so well in the U.K. that it is not surprising to see Superdry apparel in fine stores in Paris or Hollywood, and they are constantly developing new items for a varied and growing clientele in over 20 countries around the world.
