The Oki-Ni clothing line includes the vintage line produced by Levi jeans that is aimed at recreating and preserving the basic image of what Levi was founded by according to the company’s mission statement on the popular clothing website.
Founded seven years ago in 2002, the Oki-ni clothing line envisions a new spirit from old designs that are breathtaking and new to an entirely new generation that is looking for alternatives to the same old fashion basics and designs. Don’t get confused however, because while Ok-ni may be an offshoot of Levi the clothing line has a lot more to offer than just jeans.
The Oki-ni brand can best be described as vintage, retro, and mod with a little bit of indie sophistication and style mixed into the two. The brand is new and fresh and popular among youths due to a large effort by Levi to market the products by youth to youth.
This is best displayed in many of the new Oki-Ni clothing commercials which utilize fresh indie tunes to sell their signature items to the public. Although Levi may be as basic as it may seem, there is nothing basic about the clothing line that forms the Ok-ni brand as each item is fresh, urban, and hip.
Outside of jeans, the Oki-ni brand also includes a wide assortment of accessories such as socks, hats, watches, gloves, and more. It also includes plenty of vintage tees, jackets, polo’s, tees, and even shoes that are inspired by some of the hottest styles of Japan. With Oki-ni clothing you may never be sure of what is about to hit the stores, but you can rest easy that you will find the most urban and hip clothing on the market in one stop. Today it is available in most upscale stores and at several flagship stores.