The urban clothing brand began as a skater fashion line, but has quickly found its way into the heart of the young adult fashion scene in London. Comparatively, the young brand from Acton, London is new since it was only founded in 2000. As you may have guessed, the brand takes its name from the railway station of the same name.
Fenchurch is known for its wide assortment of skateboarding fashions for both genders specializing in tees, luggage, accessories, and shoes. As part of the company’s marketing efforts, it got its initial start-up by sponsoring its own inspiration: a team of BMXers and skateboarders who play professionally.
The company stays young and in the public by branding its clothing with a large embroidered logo across the front of its products baring its name. Fenchurch also widely supports the current issues by producing a line called Fenchurch Friendly which is a clothing line that is made of fair trade and organic clothing.
They also gained widespread popularity for their Bottletop messenger bag which is made completely from drink can snap tops to promote the HIV/AIDS charity movement. Another popular clothing line by Fenchurch is the FAN OF CHURCH line which is a stylistic combination of KH in Germany and MB.
Today Fenchurch is available throughout the city of London and greater continental area of Europe with the largest shop operating out of Covent Garden on Earlham Street. The brand image has long expanded past just those involved in the sports of skateboarding and BMXing and today it is considered highly fashionable to be sporting the famous stitched logo on clothes for youth and for urban hip people attempting to regain their youth.