Diesel

Diesel Clothing

The Diesel clothing line is one of the trendiest designer companies for youths that are affordable but still chic and stylish.  The clothing line caters towards stylish teens for the most part who purchase its jeans and shoe products most often although the trendy label creates everything from fragrances to underwear with its pronounced white and red label.

Diesel was launched by Renzo Rosso and Adriano Goldschmied in 1978 out of New York City although the designers are both Italian.  Today Diesel has expended to include several subcategory lines such as Diesel Black Gold for the luxury market and Diesel kid which as the name denotes is targeted at children.

Diesel also owns the Fossil watch line which is considered one of the most affordable trendy watch lines for young adults in existence today.  The newest collection of Diesel items is the Diesel home line which is aimed at making your home as trendy as your clothing.

One of the reasons why Diesel is still one of the most trendy jeans and clothing labels on the market outside of their timeless dark and ragged style is their highly innovative involvement in markets and causes that concern their target audience.

With projects such as the Diesel U-Music Concert and sponsorship of the Sundance Film Festival, the Vienna’s Life Ball AIDS charity, and a partnership with Sony that makes Diesel the first line to sell their clothes in virtual video games, the brand keeps its name where its consumers can see it.

Today the hip and urban Diesel line is located in about 5,000 retail shops across the world out of which 300 are signature Diesel stores.  The largest Diesel store is found in Milan, Italy where all of the line’s jeans are produced.  Most of the outlets can be found in Asia, the Americas, and throughout all of Europe.